Do I need a CMS (Content management system) for my company? I definitely do!

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Do I need a CMS for my company? I definitely do!

The main cause of poor results on the Internet as a channel for attracting and retaining customers is the lack of technical knowledge to create and manage pages and content. Is it possible to solve this in a simple way? Do I need a CMS?

What is a CMS?

CMS is the acronym for Content Management System. A CMS allows us to create, edit, publish and remove content from our website. However, many companies still do not have a website or do not get the desired results with it.

The great advantage offered by a CMS is the possibility to manage  dynamic content in a simple way. For instance, maintaining a blog, an ecommerce or any other type of website that needs constant updating is much easier if we use a CMS.

How does a CMS work?

Your audience is always looking for news and current affairs, so new content needs to be produced constantly. However, this creation process is complex and it is necessary to create the complete technical structure of the page for each new content. Most CMS are free software, created and spread by programmers all over the world. This makes it very easy for every type of user to create a  website, blog or any other kind of online content. Although the main options on the market are free, there are also paid plans.

One of the biggest benefits of using a CMS is how simple it is to use, which allows us to spend less time on the operational part of maintaining and using the website, so we can spend more time on the overall strategy. Content management is quite effective when using a CMS, because the structure is generally designed to ensure a smooth running of the site, a good experience for our users and, if necessary, the scaling of the website in the future.

Reasons to use a CMS

It’s easy to create and maintain 

Access to any CMS can be made directly from the browser, i.e. no additional software needs to be downloaded. This allows you to create your pages quickly, as it is not necessary to have powerful equipment or specialised training, beyond the management  of the CMS itself which is usually simple.

How simple it is to use! 

When having a website it is necessary to be constantly aware of the news and trends that appear in the market. A CMS simplifies the tasks of creating new pages on our company’s website, adding images, videos, client testimonials and much more. In addition, one of the main features of the CMS is, as its name suggests, its ability to manage content rather than simply create it. Thanks to this, using the content manager, we will be able to keep track  of our results.

Additional resources: plugins and templates

Most CMS on the market have a wide range of additional features. They can be easily installed, often as an extension or theme in the browser, and can enhance the customer’s user experience and include features for more efficient web management. If we notice that something important is missing, you can always look for additional add-ons and tools. 

It is also possible to modify the structure of the website by using themes, which will generally make our website more enjoyable to use and increase the time users spend on it. All we need to do is find out which plugins, themes and configurations are the ones we need to carry out our web project, according to the characteristics of our project.

Optimised loading speed

Another great benefit of having a CMS solution is that we will generally have responsive designs adapted to current standards. Therefore,  the loading speed of our page will always be optimised. It is very important to always monitor the loading time of our pages and optimise it. Google is constantly changing its algorithms and some may change web design standards radically, such as “Mobile-First”, which favours the rapid loading of pages on mobile devices.

Low update and maintenance costs

Some web projects need specific solutions that will require a programmer to design the site from scratch, but in most cases, it will not require such complexity. By using a CMS, we will have a common platform that will be accessible and usable by a large number of professionals and web designers , while a customised solution may mean more difficulty and dependency.

If we use a CMS, work will be much simpler and cheaper, since its  value is in the updating and maintenance. This makes the CMS a great and cheap option for our company or personal project!   

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